TITLE

Coke stumbles in blogosphere

PUB. DATE
January 2006
SOURCE
Advertising Age;1/23/2006, Vol. 77 Issue 4, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the reaction of Internet blog users on the online advertising campaign of Coca-Cola for its sugar-free product Coke Zero wherein it forms an action group called Zero Movement. A group of blog users stated that the Zero Movement group is nothing more than just a bunch of advertising wankers pretending to be a grassroots movement.
ACCESSION #
19532354

 

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