Analyst comment

Livingstone, Sandy
January 2006
Marketing (00253650);1/11/2006, p29
Trade Publication
The article focuses on the views of the author on the state of the alcoholic beverage industry in Great Britain. Over the past three years the number of over-18s who say they are in the market to drink pre-mixed spirits and alcoholic carbonate brands has declined by about a fifth, with the number of frequent drinkers declining by almost twice that level. The most significant rates of departure from the constituency are men and those in the 25-44 age range. One can reasonably assume that such drinkers now regard the products as too young and female.


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