Goodfella's backs ice show

Clark, Nicola
January 2006
Marketing (00253650);1/11/2006, p7
Trade Publication
The article reports that pizza brand Goodfella's is to sponsor ITV Network Ltd.'s Saturday-night prime time entertainment series "Dancing On Ice." The sponsorship will promote Goodfella's Solos, a range of individual frozen pizzas that launched in October 2005. The six-figure deal includes sponsorship idents on ITV1 and ITV2 as well as sponsorship of the show's Web site. The series starts on January 14, 2006. The 1984 Olympic figure-skating gold medallists Jayne Torvill and Christopher Dean will train the celebrity teams, who will compete in live skating matches.


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