TO KNOW LIST 3: Nothing but Net

DeCourcy, Mike
February 2006
Sporting News;2/3/2006, Vol. 230 Issue 5, p4
The article focuses on ways in which sports leagues are making the best use of various media available to them. The Horizon League--the league of Butler University and the University of Wisconsin-Milwaukee, among others--grew tired of fighting for nominal exposure on cable television. So the conference took the roughly $350,000 it was investing in television exposure and spent it on webcasts streamed over the Internet. Cleveland State University's game production involves three cameras and is synced to the football team Minnesota Vikings' radio broadcast for audio.


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