AdOutlet.com enters online ad-selling fray

Lucas, Sloane
June 1999
Adweek Eastern Edition;6/14/1999, Vol. 40 Issue 24, p52
Reports that Columbus, Ohio-based AdOutlet.com has started offering media buyers and publishers another real-time online discount media buying venue to rival competitors like AdAuction.com. Plans to sell print and broadcast; Users' option to purchase the space immediately at a premium price; Remarks by Alan Masarek, chairman and chief executive of AdOutlet.com.


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