TITLE

AdOutlet.com enters online ad-selling fray

AUTHOR(S)
Lucas, Sloane
PUB. DATE
June 1999
SOURCE
Adweek Eastern Edition;6/14/1999, Vol. 40 Issue 24, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Columbus, Ohio-based AdOutlet.com has started offering media buyers and publishers another real-time online discount media buying venue to rival competitors like AdAuction.com. Plans to sell print and broadcast; Users' option to purchase the space immediately at a premium price; Remarks by Alan Masarek, chairman and chief executive of AdOutlet.com.
ACCESSION #
1952368

 

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