TITLE

Our town

AUTHOR(S)
Larson, Megan
PUB. DATE
June 1999
SOURCE
Adweek Eastern Edition;6/14/1999, Vol. 40 Issue 24, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how regional cable news networks compete with broadcast television networks in the United States. NY1 News as a source for the national network television drama series `NYPD Blue'; Audience share of local broadcast news; Flexibility offered by regional news networks; Strategies for targeting viewership; Production of original programming; Brand extension of a broadcast television station in the market.
ACCESSION #
1952351

 

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