The Race To Innovate

Francella, Barbara Grondin
January 2006
Convenience Store News;1/16/2006, Vol. 42 Issue 1, p49
Trade Publication
This article reports that Wm. Wrigley Jr. Co. began accelerating its rate of new product innovation. With the pedal to the metal, the chewing gum giant is releasing eight new products this month, following the launch of seven items last summer. In the last two years, Cadbury-Adams launched 32 new products and Hershey Food Corp. introduced dozens. While new-product and limited-edition introductions are often sales drivers, all of the candy companies must develop a plan for implementation, an exit plan for items replaced and a guarantee to assist retailers with the risk. The folks at Hershey have been more than happy with the success of their new products. The company's largest brand, Reese's, was expanded to include caramel-filled peanut butter cups in November and its commitment to dark chocolate is growing Hershey's Extra Dark products, some featuring slices in convenient on-the-go containers.


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