Fruity Finds

January 2006
Convenience Store News;1/16/2006, Vol. 42 Issue 1, p20
Trade Publication
This article reports that Dole Food Co. Inc. debated Dole Frozen Fruit, a line of fresh frozen fruit with natural goodness and nutrition benefits of fresh fruit. The first national brand to enter the category, Dole plans to market the new line with a compelling nutrition message. The company will offer an extensive selection of more than a dozen fruits from colorful antioxidant-rich berries to its signature tropical fruits including Tropical Gold pineapple. The aromatic taste and smell comes from juice that is not reconstituted and made with organic lime juice certified by the U.S. Department of Agriculture.


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