'Happily' Ever After

January 2006
Convenience Store News;1/16/2006, Vol. 42 Issue 1, p10
Trade Publication
This article reports that Am/pm, one of Japan's major convenience store chains, will open its first shop targeting women--providing female customers with a shopping "comfort zone." The store, called "Happily," will offer a women's restroom furnished with a dressing table and an aroma fragrance. Unlike most Japanese convenience stores, there will be no racks of adult men's magazines. There are things that women are unsatisfied with at convenience stores, such as more items being meant for men, and the toilets.


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