Phone fad, program pipeline unite

Mclean, Thomas J.; Tracy, Kathy
January 2006
Variety;1/23/2006, Vol. 401 Issue 10, Special Section pA5
Trade Publication
This article focuses on the success of mobile television programming in the U.S. television market. Mobile television's subscription services offer customization similar to My Yahoo! with a menu that includes music charts, new releases, reviews and news. Television networks expects that such platform will incur added revenues due to the emergence of mobile viewers.


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