Changing communication dynamics in Africa

Nyamnjoh, Francis B.
November 2005
Media Development;2005, Vol. 52 Issue 4, p31
Academic Journal
The article presents information on the communication dynamics and cultural values of Africa. The author sees African communication and cultural values as dynamic and as constantly informed and reshaped by new encounters with competing and complementing ideas of culture and communication. In Africa communication within the family and in the community meant to imbue, to guide, to tend, to ensure, assure and reassure all and sundry that one person's child is only in the womb. Communication also meant to be dynamic, flexible, accommodating, understanding, horizontal and unpresumptuous in the relationships. African communities have inherited European languages through intercourse with African languages, and in turn enriching local languages through borrowings from European languages and/or the Creoles. Young men and women away from their home villages have seen a most appropriate way of keeping in touch un the Internet and cell phone. Most Internet users and cell phone owners in Africa thus tend to serve as points of presence for their communities. There are a rising number of Africans who see a window of opportunity to join the consumer bandwagon around the globe, in these technologies.


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