Local matters

Robinson, Thomas G.
January 2006
CED;Jan2006, Vol. 32 Issue 1, p36
Trade Publication
This article presents the author's views on the media and the prevalence of local interests. According to the author, the use of communications media for any given individual is largely driven by their local interests. He presents the example of business travelers located 3000 miles away from their home base, who bring up their home news station's Web site to see what is happening in the world, rather than watch the news from the city they have traveled to. The author feels that it is important to understand that broadcast and cable-based media had their roots as very locally focused services.


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