TITLE

DTC device ads have merit

AUTHOR(S)
Hempstead, Susan
PUB. DATE
January 2006
SOURCE
Medical Marketing & Media;Jan2006, Vol. 41 Issue 1, p93
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the U.S. Food and Drug Administration (FDA) has sponsored a series of public meetings to solicit information and views about direct-to-consumer (DTC) promotion of prescription drug products through print, broadcast or other types of media. DTC media-product advertisements must follow FDA guidelines, which state that advertisement must not be false or misleading, must clearly present risks as well as benefits, and must name sources that provide more-detailed information.
ACCESSION #
19487836

 

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