TITLE

Dodgeball: Big Payoff From Dropping Prices

AUTHOR(S)
Neel, K. C.
PUB. DATE
January 2006
SOURCE
Multichannel News;1/23/2006, Vol. 27 Issue 4, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the success of the move of Time Warner Cable to reduce digital rates in satellite cable services in Los Angeles, California. There is an increase in the sales of incremental services following the decision. As of January 2006, Time Warner have a 76% digital-to-basic penetration rate in the market. Details of the stages of the price roll back is included.
ACCESSION #
19486724

 

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