Dodgeball: Big Payoff From Dropping Prices

Neel, K. C.
January 2006
Multichannel News;1/23/2006, Vol. 27 Issue 4, p30
The article focuses on the success of the move of Time Warner Cable to reduce digital rates in satellite cable services in Los Angeles, California. There is an increase in the sales of incremental services following the decision. As of January 2006, Time Warner have a 76% digital-to-basic penetration rate in the market. Details of the stages of the price roll back is included.


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