Screen-to-Screen Marketing

Haugsted, Linda
January 2006
Multichannel News;1/23/2006, Vol. 27 Issue 4, p22
The article focuses on the text messaging marketing concept devised by Mobile Accord Inc. for the cable television sector in the U.S. Q Television Network (QTN) will introduce the technology at the Sundance Film Festival to be held on January 19-29, 2006. According to QTN vice president of sales and marketing Carol Hinnant, text messaging will help the network reach its niche market. Burger King utilized the marketing strategy in running a promotion related to the National Football League Super Bowl XL.


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