TITLE

Screen-to-Screen Marketing

AUTHOR(S)
Haugsted, Linda
PUB. DATE
January 2006
SOURCE
Multichannel News;1/23/2006, Vol. 27 Issue 4, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the text messaging marketing concept devised by Mobile Accord Inc. for the cable television sector in the U.S. Q Television Network (QTN) will introduce the technology at the Sundance Film Festival to be held on January 19-29, 2006. According to QTN vice president of sales and marketing Carol Hinnant, text messaging will help the network reach its niche market. Burger King utilized the marketing strategy in running a promotion related to the National Football League Super Bowl XL.
ACCESSION #
19486713

 

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