Steinert-Threlkeld, Tom
January 2006
Multichannel News;1/23/2006, Vol. 27 Issue 4, p14
The article focuses on the multitasking practice of media consumers in the U.S. According to the Middletown Media Studies, people are consuming more than one medium at a time. Ball State professor of telecommunications Robert A. Papper says the notion of the demise of television is not true. Viewers of videotapes split their attention 13.2% of the time they're looking at a television screen based on a study by Ball State. Information on the media consumption minutes measurement approach is included.


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