TITLE

SPLIT TIME

AUTHOR(S)
Steinert-Threlkeld, Tom
PUB. DATE
January 2006
SOURCE
Multichannel News;1/23/2006, Vol. 27 Issue 4, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the multitasking practice of media consumers in the U.S. According to the Middletown Media Studies, people are consuming more than one medium at a time. Ball State professor of telecommunications Robert A. Papper says the notion of the demise of television is not true. Viewers of videotapes split their attention 13.2% of the time they're looking at a television screen based on a study by Ball State. Information on the media consumption minutes measurement approach is included.
ACCESSION #
19486689

 

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