NCTA: New Ad Campaign Due

Donohue, Steve
January 2006
Multichannel News;1/23/2006, Vol. 27 Issue 4, p12
The article focuses on the overdue development of a marketing campaign for the cable television sector in the U.S. by the National Cable & Telecommunications Association (NCTA). The Cable & Telecommunications Association for Marketing (CTAM) cancelled the national Only Cable Can advertising campaign in 2005 because NCTA would take over the cooperative marketing efforts of the sector. CTAM replaced the Web site for the campaign with a site called This is Cable. The site is used to support the public-relations efforts of CTAM.


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