DirecTV Opts for a Leasing Model

Moss, Linda
January 2006
Multichannel News;1/23/2006, Vol. 27 Issue 4, p8
The article reports on the plan of U.S.-based direct-broadcast satellite provider DirecTV Inc. to lease its set-top boxes and digital video recorders to customers instead of selling them in March 2006. The objective of the change in strategy is to help drive the roll out of advanced series like high-definition television and interactive. According to the company, the leasing program will benefit the distribution of advanced set-top boxes. A customer will pay $5.99 per month for digital recording service.


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