TITLE

DirecTV Opts for a Leasing Model

AUTHOR(S)
Moss, Linda
PUB. DATE
January 2006
SOURCE
Multichannel News;1/23/2006, Vol. 27 Issue 4, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of U.S.-based direct-broadcast satellite provider DirecTV Inc. to lease its set-top boxes and digital video recorders to customers instead of selling them in March 2006. The objective of the change in strategy is to help drive the roll out of advanced series like high-definition television and interactive. According to the company, the leasing program will benefit the distribution of advanced set-top boxes. A customer will pay $5.99 per month for digital recording service.
ACCESSION #
19486660

 

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