In this Boom, Brands Must Bloom

January 2006
Home Textiles Today;1/16/2006, Vol. 27 Issue 17, p18
Trade Publication
The article comments on the shifting from lowest-price product to value-added goods of home textile industry in order to compete the springing factories in the U.S. Manufacturers should make an identity in the trade so that they can understand the buying commodity. This means that brand identity and the ability of the company to differentiate are very important. The current textile industry is full with sales, design people and supplier companies that are looking for joint venture or looking for investment.


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