TITLE

Vodafone moots rebrand as Allen gives up EIG post

AUTHOR(S)
Billings, Scott
PUB. DATE
January 2006
SOURCE
Design Week;1/12/2006, Vol. 21 Issue 2, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the new-look brand identity designed by Enterprise IG for mobile phone operator Vodafone Group PLC. Vodafone has already presented a new typeface and photographic style as part of the ongoing work of Enterprise IG for the brand. It is noted that Team Vodafone has already brought together more than thirty agencies to create global marketing programs for the mobile phone company.
ACCESSION #
19482031

 

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