Balance Swings to Customer Retention

McCall, Margo
January 2006
Wireless Week;1/15/2006, Vol. 12 Issue 2, p16
Trade Publication
The article focuses on the trend in retaining existing customers and its operating cost posed for wireless communication carriers in the U.S. According to Bear Stearns analyst Phil Cusick, the trend will allow carriers to find value in farming their current base customers for additional revenue. In its federal filing for the third quarter of 2005, Cingular Wireless increased its cost associated with transitioning and retaining the customers of AT&T Wireless after their merger in 2004. To reduce its acquisition cost, Verizon Wireless opened stores and kiosks.


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