TITLE

PROMO POINTERS

AUTHOR(S)
Stevens, Ruth P.
PUB. DATE
January 2006
SOURCE
Expo Magazine;Jan2006, Vol. 18 Issue 1, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the marketing strategies used to launch the Las Vegas Market, a trade show in Nevada for the home furnishings industry intended to compete with the industry showroom facility in High Point, North Carolina. The target audience of the trade show was presented. The components of the integrated direct-marketing campaign launched for the show were also discussed.
ACCESSION #
19434747

 

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