TITLE

'RITA COSBY LIVE & DIRECT' MARKETING

AUTHOR(S)
Greppi, Michele
PUB. DATE
January 2006
SOURCE
Television Week;1/2/2006, Vol. 25 Issue 1, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the promotional strategy launched by TV news anchor Rita Cosby for her TV program Live & Direct at MSNBC. Cosby has been delivering a personalized outgoing message for Ralph Davis and Tia Davis of Pikesville, Maryland. Through a personalized answering machine, Cosby answers every telephone calls at the Davises' home.
ACCESSION #
19431718

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics