TITLE

The Keys to Deploying Web Banking That Works

AUTHOR(S)
Nadel, Jerome I.
PUB. DATE
October 2005
SOURCE
Bank Technology News;Oct2005, Vol. 18 Issue 10, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information about Internet banking. Commercial banks are developing a highly competitive stock of services and spent millions on the design of its Web site in order to attract customers. But as customers signed up to their Web site, they are buried at the level of a utility where they perform tasks without ever viewing the many offerings attractively displayed on the home page. In order to convert visitors into consistent users, web sites need to provide a view of the totality of the customer's relationship with the bank. The bank should design its home page user-centered to generate an effective, efficient and learnable interaction model.
ACCESSION #
19423323

 

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