Bankrolling Search Engine Customers

Wickham, Rhonda
January 2006
Wireless Week;1/1/2006, Vol. 12 Issue 1, p4
Trade Publication
The article offers a look on gaining customers through Internet search engines. Buying customers through Internet search engines could impact the wireless industry. Paying consumers to use search engines will likely create a false audience. Offering products to consumers in exchange of their services devalue the products the companies want to populate.


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