Eckert, James A.; Rinehart, Lloyd M.
September 2005
Marketing Management Journal;Fall2005, Vol. 15 Issue 2, p144
Academic Journal
This project's purpose was to conceptualize the concept of constructive conflict and provide initial validation of a relevant measurement model Social Conflict Theory (Cosar 1956, 1967) provided a sound theory basis for the conceptualization and a sample of 219 relationship managers provided a valid test of the measurement model. A combined EFA and CFA approach lead to two multi-item measures emerging from the data. The Destructive Conflict Outcomes (DCO) and Constructive Conflict Outcomes (CCO) variables showed strong support from both the EFA/CFA procedures, but also from a test of their expected nomological net. Theoretical and managerial implications are presented.


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