TITLE

Re-costuming old friends

AUTHOR(S)
Hoffman, Genee
PUB. DATE
June 1999
SOURCE
Progressive Grocer;Jun99, Vol. 78 Issue 6, p104
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the package resizing theory `bigger is better, smaller is smarter.' How the era of Resize Marketing started; Changes in consumer preferences in the United States.
ACCESSION #
1935451

 

Related Articles

  • A Cross-Cultural Look at the 'Supposed to Have It' Phenomenon: The Existence of a Standard Package Based on Occupation. Wittmayer, Cecilia; Schultz, Steve // Advances in Consumer Research;1994, Vol. 21 Issue 1, p427 

    Examines the standard package concept. Variations in the standard package due to cultural and occupational differences; Standard package identification by students; Symbolic or social significance of the product; Consumer's use of the product for impression management.

  • The best research makes us all face some uncomfortable truths. Kelsey, Steve // Packaging News;May2012, p19 

    The author reflects on the research on consumers' attitude for environmentally friendly packaging and informs that 36 percent of 1000 sampled consumers choose environmentally friendly packaging.

  • Paper or Plastic? Durkalski, Esther // Paperboard Packaging;Dec2000, Vol. 85 Issue 12, p26 

    Discusses the effect of packaging on consumers' buying habits in the United States. How product packaging dictates consumers' buying outcome; Paper recycling rate; Why consumers prefer plastic packaging over paper; Importance of color in packaging. INSET: Recycling Plastic Isn't Easy.

  • Consumers Prefer Carton Packaging.  // Paperboard Packaging;Aug2001, Vol. 86 Issue 8, p23 

    Focuses on a Pro Carton report on consumers' attitudes toward cartonboard packaging. Data used as basis; Key findings of the report; Implications of the results.

  • READER POLL.  // Packaging News;Feb2014, p15 

    Statistics are presented depicting results of a reader poll in percentage regarding attitude of consumer such as frustration or anger caused due to inability to open packaging.

  • Crafting an artistic luxury pack. CALVER, GILES // Packaging News;Sep2014, p24 

    The author discusses the effect on packaging specialists' experience of luxury surpasssing products and digital incarnations as well as the essential of consumer's assessment in the packaging market.

  • Study: Clear Environmental Claims Critical.  // Official Board Markets;3/17/2012, Vol. 88 Issue 11, p10 

    The article offers information on a report by GreenerPackage.com which reveals that most shoppers are interested in choosing environmentally friendly packaging.

  • Consumers stay loyal to new-look flow wrap Kit Kat.  // Marketing (00253650);6/14/2001, p4 

    Reports on the survey conducted by Taylor Nelson Sofres focusing on consumers' attitudes concerning the repackaging of Kit Kat chocolate snacks in Great Britain as of June 14, 2001.

  • BROCHURE PRICES MUST BE CLEARER. Treloar, Bruce // Travel Trade Gazette UK & Ireland;8/25/2003, Issue 2578, p16 

    Discusses the pros and cons of package travel. Assessment of security levies charged to consumers; Separation of fixed non-optional costs; Consideration of brochure prices.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics