TITLE

Building loyalty

AUTHOR(S)
Weinstein, Steve
PUB. DATE
June 1999
SOURCE
Progressive Grocer;Jun99, Vol. 78 Issue 6, p89
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the frequent-shopper programs of retailers. Results of a survey conducted by the Food Marketing Institute; Impact of loyalty marketing; Strategic reasons for frequent-shopper program development; Benefits and services offered by frequent-shopper programs.
ACCESSION #
1935448

 

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