TITLE

A balancing act

AUTHOR(S)
Rodkin, Gary
PUB. DATE
June 1999
SOURCE
Progressive Grocer;Jun99, Vol. 78 Issue 6, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of the peaceful coexistence of national brands and private label to maximixe turnover and profits. Common goal of manufacturers and retailers; Reasons consumers buy national brands.
ACCESSION #
1935441

 

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