Pointing to customer needs and retailers' profits

Raider, Ann M.
June 1999
Progressive Grocer;Jun99, Vol. 78 Issue 6, p17
Trade Publication
Explains how consumer purchase history allows retailers to implement strategies that maintain and nurture the profitability of the relationships. Steps to increase customer loyalty and profits; Results of the statistics from supermarket chains and brands confirming the validity of Italian philosopher Praedo's theory; What category gap management means.


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