TITLE

Pointing to customer needs and retailers' profits

AUTHOR(S)
Raider, Ann M.
PUB. DATE
June 1999
SOURCE
Progressive Grocer;Jun99, Vol. 78 Issue 6, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains how consumer purchase history allows retailers to implement strategies that maintain and nurture the profitability of the relationships. Steps to increase customer loyalty and profits; Results of the statistics from supermarket chains and brands confirming the validity of Italian philosopher Praedo's theory; What category gap management means.
ACCESSION #
1935439

 

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