Taking a Web Site to the Next Level

Zwicky, Richard
October 2005
Hospitality Upgrade;Fall2005, p162
Trade Publication
The article provides information on updating the Web site Hotel-Online.com. The task was to update the site to make it more functional and easier to use, so that key information is presented in a more relevant and meaningful way. At the same time, new functionality was to be added which would result in visitors accessing more information. Lastly, a strategy was to be employed which would attract new users to the Web site, and will raise the overall visibility of the property in relation to competitors, through the addition of RSS feeds, permitting syndication of the content.


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