Building: Generation X Loyalty

Fitzpatrick, Mike
October 2005
Hospitality Upgrade;Fall2005, p144
Trade Publication
The article presents information on the Generation X of the people of the United States, as the potential marketing investment source. Of the almost 300 million people in the United States, about 50 million are age's 25 to 40--falling within Generation X. For hospitality marketers, this means they have the opportunity to extract more than 40 years of lifetime value from this market. Armed with an understanding of the different groups of people within Generation X. marketers can target the right offer and the right message to the right people, using the right medium. And once they learn to tap into this younger demographic, their marketing opportunities will grow right along with them.


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