TITLE

CONSORTIA-CORPORATE-GROUP BEST AVAILABLE RATE (BAR): GOOD OR BAD FOR HOTELS?

AUTHOR(S)
Helsel, Caryl
PUB. DATE
October 2005
SOURCE
Hospitality Upgrade;Fall2005, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on a best available rate (BAR) contract launched by the company American Express Business Travel for the 2004 contract year. The program has been designed in response to the growing challenge facing travel managers in preventing travelers from making bookings through online agencies. It suggests that the hotel companies must be certain they manage BAR pricing even better in the future, as this rate model gains popularity in the corporate and consortia world.
ACCESSION #
19350504

 

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