WOMAN of the Year
Tags: BABY boom generation; WOMEN -- United States; CONSUMERS -- United States; CONSUMER behavior
Related Articles
- Study reveals different mindset segments of Boomer women. // Journal on Active Aging;Mar/Apr2006, Vol. 5 Issue 2, p20
The article focuses on a study that identified several mindset segments among women belonging to the Baby Boom generation in the U.S. Revolutionaries find value in trusted brands but they also constantly search for new products. Connection cultivators are influenced by their need to socialize....
- Older consumers adopt baby-boomer buying behavior. Schneidman, Diane // Marketing News;2/15/88, Vol. 22 Issue 4, p8
The article reports on the buying behavior of baby boom generation being adopted by older consumers in the U.S. According to a report from the Howard Marlboro Group of New York, baby boomers as a major target market are being replaced by an older, wiser and richer generation. Older shoppers...
- THE BIG BOOM THEORY. // WWD: Women's Wear Daily;6/7/2007, Vol. 193 Issue 121, p2
The article considers the behavior of the so-called female Zoomer Boomer consumers. Based on the article, female Boomers continue to redefine growing up, which is why retailers and marketers are reaching out to the group. According to Mary Brown of JWT BOOM, Boomers perceive themselves as...
- Dollar Daze. Jarrell, Sherry L.; Reese, Garst; Shoesmith, Gary L. // Marketing Research;Spring2006, Vol. 18 Issue 1, p27
Market research on the aging of the U.S. baby boomer generation has focused on the spending habits of these older consumers. A new approach enables marketing researchers to observe the future now: Examine income and spending patterns from metropolitan statistical areas with age demographics...
- Changing Channels. // Retail Merchandiser;Nov2006, Vol. 46 Issue 11, pS4
The article presents the findings of a research which examined multiple channel shopping among U.S. consumers. Contrary to conventional wisdom, which suggests that large families with large grocery bills are doing the most channel hopping, the heavy channel migrators are actually smaller...
- Fruit of the boom. Crispell, Diane // Marketing Tools;Apr98, Vol. 5 Issue 3, p38
Discusses the differences as consumers between baby boomers and their children in the United States. Demographic statistics; Resurgence of youth marketing; Role of television and computers; Difference in childhood; Preferences for toys.
- Bridging the gap: Capitalizing on baby boomer buying power. Grigsby, Jody // Business Press;11/29/96, Vol. 9 Issue 31, p18
Advises small business owners on capturing the baby boomer market. Opportunities created by the aging of baby boomers; Untraditional products that both men and women are shopping for; Purchasing habits; Value as the boomer key word.
- Don't ignore the baby-boomers' disposable cash. Blakemore, John // Marketing (00253650);9/21/2000, p31
Focuses on the need for marketers to recognize the value of baby-boomer consumers. Concentration of marketing activities on the youth; Baby-boomers' possession of a significant amount of disposable income; Need for companies to develop advertisements that reflect a deep understanding of...
- CHAPTER 22: BABY BOOMER CONSUMERS. Washington, Kelli; Miller, Richard K. // Consumer Behavior;2010, p114
Chapter 22 of the "Consumer Behavior 2010" report is presented. It focuses on the U.S. Baby Boomers, or those born between 1946 and 1964. It says that of all age demographics, this group had been hit the hardest by the recession, with their net worth dropping by 45 to 50% in 2009. The group has...
