TITLE

The Decline of Media Credibility and its Impact on Public Relations

AUTHOR(S)
Geary, David L.
PUB. DATE
September 2005
SOURCE
Public Relations Quarterly;Fall2005, Vol. 50 Issue 3, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article looks at the decline of media credibility and its impact on public relations. Gallup pollsters in September 2004 found that news media credibility was at its lowest point. A popular notion is to apply lower cost public relations, which is using mostly news media, that will lead for more expensive marketing. However the news media are in a credibility crisis and more readers have less confidence in a lot of news media to be credible. It is claimed that messages should no longer be entrusted primarily to the news media. For best practices public relations, media relations should be only one part of an integrated approach for all audiences on which the well-being of the organization depends.
ACCESSION #
19347489

 

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