Flycast mediaNet tracks online ads

Gilbert, Jennifer
June 1999
Advertising Age;6/14/1999, Vol. 70 Issue 25, p56
Trade Publication
This article deals with Flycast media Net, a service launched by ad network Flycast Communications as of June 14, 1999 in response to competition. This service enables the network to expand its customer base, generate additional revenue and compete with third-party ad-serving company. Flycast mediaNet will serve and track ads for advertisers and agencies who buy space outside the Flycast Network. The ad network believes that the more ways Flycast can decouple its services, there is more value to advertisers. In addition, the service is a marketing tool for the network seeking other Web sites to bring into its network. Flycast's service is similar to ad-serving company NetGravity's Ad-Center for Agencies, which automates online media buying, serving and tracking across the Web on behalf of advertising agencies.


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