TITLE

Meredith guide 'Shop Online' ranks top sites

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the Shop Online, a holiday Internet buying guide, created by the magazine division of Meredith Corp. Shop Online will serve as a supplement to ten Meredith titles, including Better Homes & Gardens and Ladies Home Journal. The editors of the online guide will recommend 250 Web sites and offer advice about the ways to compare shop and conduct safe transactions. According to Joseph Lagani, publishing director of the project, the idea of making an Internet buying guide was proposed by Meredith editors who believe that most of their subscribers were interested in the Internet and shopping. With a planned distribution of 4.3 million issues, Shop Online will target those Meredith subscribers with home computer and Internet access.
ACCESSION #
1933986

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics