TITLE

Lund extends brand ardor over all PM tobacco lines

AUTHOR(S)
Pollack, Judann
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the responsibilities of Nancy Brennan Lund, senior vice president-marketing of Philip Morris USA, in boosting the company's tobacco product line. For more than a dozen of years, Lund dedicated herself to building the Marlboro brand in the market. Her colleagues sees that she has great passion for the brand and has sense of rightness. Under her leadership, Marlboro's market share increased to 37%. This growth was powered by line extensions including Marlboro Menthol and Marlboro Ultra Lights, along with continuity programs. In her new post, she is responsible for all of the cigarette brands of PM and also faces the challenge of making them stand up to Marlboro. Not surprisingly, Lund takes issue with the notion that those other brands are troubled.
ACCESSION #
1933981

 

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