TITLE

on a roll Dan Beeman

PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features Dan Beeman, the director of marketing promotions for the Hawaii Visitors & Convention Bureau. Beeman had been in sponsorship marketing for three years for San Francisco, California's Pier 39. According to Beeman, his mission is to show people why Hawaii is different through sponsoring triathlons in 10 U.S. cities with the finals in Maui, a chefs tour of North America and to increase Internet campaigns. In addition, Beeman also asserted that only events and promotions can give people sensory taste of Hawaii through food and flowers. It is more persuasive than advertising.
ACCESSION #
1933973

 

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