TITLE

Audi TT takes to open road--snug in glass-paneled truck

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on Audi's TT North American Tour in 1999, an advertising campaign created by marketing firm KBA Marketing of Chicago, Illinois in 1999. The purpose of the tour is to showcase Audi's 2000 TT coupe in a marketing road trip in summer of 1999. The tour will cover 20,000 miles from its launch in May 1999 to November 1999, visiting public venues. Interactive marketing devices including information kiosks surround the truck, which encourages visitors to explore the car and its features. Local print and radio advertisements support the effort.
ACCESSION #
1933972

 

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