Nascar rolls in rock

Fitzgerald, Kate
June 1999
Advertising Age;6/14/1999, Vol. 70 Issue 25, p30
Trade Publication
This article provides information on Nascar Rocks, a concert tour series of the band Allman Brothers, along with stock care racing targeted to young, urban audience, in the U.S. from June 12 to September 15, 2005. The tour will make 30 stops nationwide. With the tour, Nascar hopes to bring the spirit of stock car racing to additional markets, especially untapped urban areas. Local on-site promotions will involve CBS TV affiliates, CBS-owned the Nashville Network and Westwood One, the radio network partly owned by CBS. Each of the co-sponsors of the tour will provide hands-on activities for attendees.


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