Sci-Fi promos search beyond geeks for fans

Stark, Steven
June 1999
Advertising Age;6/14/1999, Vol. 70 Issue 25, p20
Trade Publication
This article provides information on the I am Sci-Fi advertising campaign of cable television network Sci-Fi Channel to be launched in June 1999. The campaign features celebrities the network believes are not traditional science-fiction fans. John Greenberg, vice president marketing and creative at Sci-Fi, said the network plans to run the campaign through the end of 1999, and if they prove successful, more might be produced. Greenberg further noted that the Sci-Fi Channel has been perceived as a retro channel and his aim is to turn around so it is more of a futuristic channel.


Related Articles

  • Film school of hard knocks. Fromm, Emily // Adweek Eastern Edition;8/9/1999, Vol. 40 Issue 32, p5 

    Reports on the advertising campaign of the Independent Film Channel. Description of the television commercial.

  • The anti-network. Schneider, Michael // Electronic Media;08/24/98, Vol. 17 Issue 35, p3 

    Presents information on Pax Television (TV) company's advertising campaign. Message which the campaign delivers; Cost of the campaign; When the campaign was launched; Comments from Jeff Sagansky, president and chief executive officer of Pax Tax TV.

  • MSNBC's $2M ad blitz.  // Adweek Midwest Edition;09/01/97, Vol. 38 Issue 35, p19 

    Reports on MSNBC's spending of almost two million dollars on an advertising campaign that includes ten million impressions on PointCast, Yahoo! and Disney's Family.com.

  • Revisionism Reconsidered. Diaz, Ann-Christine // Advertising Age's Creativity;Sep2001, Vol. 9 Issue 7, p44 

    Focuses on the advertising campaigns for History Channel by the Concept Farm in the United States. Method used by Concept Farm to produce the different spots; Details on each campaign; Idea of the Concept Farm.

  • Will the dispute over ITV Digital affect advertisers. Reid, Alasdair // Campaign;7/20/2001, Issue 29, p10 

    Focuses on the threat of legal action by independent television companies against the rebranding campaign of ITV Digital. Details on the strategic goal of the campaign; Disputes between Carlton and Granada; Comments on rebranding; Assessment of the television advertising market.

  • A CLASSIC(AL) MTV MOMENT. Butler, Simon // Adweek New England Edition;03/27/2000, Vol. 37 Issue 13, p67 

    Focuses on an advertising campaign launched by Music Television. Features of the campaign; Purpose of the campaign.

  • A CLASSIC(AL) MTV MOMENT. Butler, Simon // Adweek Southeast Edition;03/27/2000, Vol. 21 Issue 13, p67 

    Focuses on the advertising campaign launched by Music Television (MTV) network. Features of the campaign.

  • Comedy Central gets serious. Lucas, Sloane // Adweek Western Edition;10/20/97, Vol. 47 Issue 42, p70 

    Reports on Comedy Central's advertising push which will feature its cartoon property `South Park.' Information on South Park; What is featured on the advertisement; Information on other products of Comedy Central.

  • TV monitor/A weekly look at who's buying what and when.  // Campaign;07/24/98, Issue 30, p14 

    Reviews the program `Black Box,' which will be broadcast on Channel 4 television while highlighting the advertisers whose products will be featured during the break session. When the program will make its debut.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics