TITLE

Sci-Fi promos search beyond geeks for fans

AUTHOR(S)
Stark, Steven
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the I am Sci-Fi advertising campaign of cable television network Sci-Fi Channel to be launched in June 1999. The campaign features celebrities the network believes are not traditional science-fiction fans. John Greenberg, vice president marketing and creative at Sci-Fi, said the network plans to run the campaign through the end of 1999, and if they prove successful, more might be produced. Greenberg further noted that the Sci-Fi Channel has been perceived as a retro channel and his aim is to turn around so it is more of a futuristic channel.
ACCESSION #
1933966

 

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