TITLE

BMW pits restyled Z3 roadster against rivals in regional spot

AUTHOR(S)
Guilford, Dave
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising campaigns planned by BMW of North America for the launch of its restyled 2000 Z3 roadster in the U.S. in 2005. A television commercial to be launched in June 1999, will be given to regional dealer groups, which will have the option of running it, according to Michael Erne, the roadster manager of BMW. The television commercials follow print advertisements in USA Today and automobile, business and lifestyle magazines. Other luxury sports cars are targeting adults 40 and over, but BMW beats the Porsche Boxter and Mercedes-Benz SLK on price, noted Jim Hall, vice president-industry analysis for consultancy AutoPacific.
ACCESSION #
1933963

 

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