TITLE

Wenner winner will be shop with best plan for weekly 'Us.'

AUTHOR(S)

Kerwin, Ann Marie

PUB. DATE

June 1999

SOURCE

Advertising Age;6/14/1999, Vol. 70 Issue 25, p8

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article reports on the search for advertising agencies that will come up with the best marketing plan for publishing company Wenner Media in its effort of transforming its periodical Us from a monthly to weekly publication, in 1999. The publishing company narrowed its search from five to three which includes Carmichael Lynch, GSD&M Lynch and Mullen. In summer of 1998, Wenner said it would convert Us to a weekly schedule in an effort to compete with Time Incorporated's Entertainment Weekly and People. Spending on the Wenner account is estimated between $3 million to $5 million. Wenner also plans to introduce an Internet title, another factor that could boost its advertising spending.

ACCESSION #

1933959

 

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