TITLE

KFC seeks to license its newly aminated colonel

AUTHOR(S)
Kramer, Louise; Petrecca, Laura; Snyder, Beth
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of U.S. chain restaurant KFC Corp. to license its animated advertising character Colonel Sanders in a bid to acquire a part of the licensing industry in 1999. KFC has engaged the shop that handles the licensing of sister company Taco Bells' Chihuahua mascot, Hakan & Associates in Overland Park, Kansas. The animated colonel was launched in fall 1998 in an advertising campaign that Tricon credits with helping boost sales 4% for each quarter since it was launched. The animated figure will be the centerpiece of television campaigns to be launched in September 1999 to back the national roll out of the line of chicken sandwiches of KFC.
ACCESSION #
1933957

 

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