TITLE

'TV is [still] good' for ABC, but new tag emerges in ads

AUTHOR(S)
Snyder, Beth; Petrecca, Laura
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising campaign to be unveiled by the ABC television network in June 1999. The agency on the estimated $50 million account is TBWA/Chiat/Day. Branding spots begin running this summer, followed by advertisements promoting specific shows in the new fall lineup. Some summer spots show how people are brought together by watching television. Two of the four commercials feature people watching television together. Each group reacts differently to the same program. In one spot, young and old sports fans react with excitement or disappointed over an NFL Monday Night Football game.
ACCESSION #
1933948

 

Related Articles

  • UKTV Home unveils first brand push since relaunch.  // Marketing Week;4/7/2011, Vol. 34 Issue 14, p9 

    The article reports on the launch of television network UKTV's first multi-platform advertising campaign for lifestyle channel Home which aims to teach do-it-yourself skills in Great Britain.

  • Media choice. MacMillan, Gordon // Campaign;08/27/99, Issue 34, p20 

    Features the fold-up map which advertises the Summer of Love season of British cable television network Channel 4. Main events since 1964; Tip-on as a brand tool.

  • Cartoon Network in agency hunt for UK and Dutch ad push.  // Campaign;11/27/98, Issue 48, p3 

    Reports on the search of Cartoon Network for an advertising agency to create a campaign for both the United Kingdom (UK) and the Netherlands. Details on the move; Comments from David Atter, the UK marketing director for Cartoon.

  • ESPN MAKES JUMP TO MAJOR LEAGUE. Hampp, Andrew // Advertising Age;5/14/2007, Vol. 78 Issue 20, p32 

    An interview with George Bodenheimer, President of the Entertainment and Sports Programming Network (ESPN) is presented. Bodenheimer was asked how ESPN can keep young men loyal to the station. He was also asked how he was able to build ESPN into a multi-platform brand when his competitors are...

  • Images of the Week.  // Advertising Age;1/16/2006, Vol. 77 Issue 3, p26 

    The article presents several photographs of trailers to the television program Court TV.

  • Customized `price'.  // Broadcasting & Cable;5/23/94, Vol. 124 Issue 21, p92 

    Reports on the advertising strategy of Paramount Domestic Television's syndicated program `The Price is Right'. Insertion of localized advertiser tags or product mentions through the use of the show's theme music, models and logo.

  • Mastering the game.  // Advertising Age;2/3/1997, Vol. 68 Issue 5, p26 

    The article comments on the advertisements shown during the television broadcast of the 1997 Super Bowl. According to the author, the advertising agencies seemed to be trying too hard that most of the commercials shown during the Super Bowl are entertaining but failed to make consumers remember...

  • Cartoon Network: Cable TV Marketer of the Year. Ross, Chuck // Advertising Age;11/30/1998, Vol. 69 Issue 48, ps1 

    This article reports that Cartoon Network was selected by the Advertising Age magazine as the 1998 Cable TV Marketer of the Year in the U.S. With the network's major marketing vehicle, it has become the darling of many children's advertisers and a top destination for kids ages 6 to 11. Various...

  • ANIMAL PLANET 'SAFE' NO MORE. Haugsted, Linda // Multichannel News;1/21/2008, Vol. 29 Issue 3, p26 

    The article reports on the Animal Planet's rebranding strategy. It reports that Animal Planet plans to market its programs as a "safe place" by focusing on 25-49-year-old demographic by featuring mix programming. It also mentions that the network will replace its logo and will feature new...

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics