'TV is [still] good' for ABC, but new tag emerges in ads

Snyder, Beth; Petrecca, Laura
June 1999
Advertising Age;6/14/1999, Vol. 70 Issue 25, p1
Trade Publication
This article reports on the advertising campaign to be unveiled by the ABC television network in June 1999. The agency on the estimated $50 million account is TBWA/Chiat/Day. Branding spots begin running this summer, followed by advertisements promoting specific shows in the new fall lineup. Some summer spots show how people are brought together by watching television. Two of the four commercials feature people watching television together. Each group reacts differently to the same program. In one spot, young and old sports fans react with excitement or disappointed over an NFL Monday Night Football game.


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