TITLE

C-E, McCann team to push Chevy globally

AUTHOR(S)
Snyder, Beth; Guilford, Dave
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the alliance formed by General Motors Corp. agencies Campbell Ewald and McCann-Erickson Worldwide in 1999. The alliance is formed to oversee global communications for the Chevrolet Division of General Motors. The realignment comes as Chevrolet begins an aggressive push to sell more vehicles around the world. The realignment is part of the strategy of General Motors to designate Chevrolet and Cadillac as its main overseas brands, according to Chevrolet general marketing manager Kurt Ritter.
ACCESSION #
1933947

 

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