TITLE

Review set for historic ad assault on tobacco

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the coordinated anti-tobacco campaign to be launched by the National Tobacco Control Foundation in 1999. The foundation decided to seek agency bids for an estimated $150 million to $225 million in annual marketing spending. The foundation will award a single contract for anti-tobacco marketing to an agency or agency group to handle advertising, public relations and media buying. A request for proposals will be posted and a selection made by fall. According to Chuck Wolfe, former Florida director of tobacco control, a two-year contract with a two-year renewal is a likely possibility, though no final decision has been made. Some of the agency's compensation would be tied to its success in reducing smoking. Agencies that handle tobacco clients will be barred from bidding.
ACCESSION #
1933946

 

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