TITLE

Parimatex Building Brand Identity

PUB. DATE
January 2006
SOURCE
Home Textiles Today;1/2/2006, Vol. 27 Issue 15, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the creation of a new brand identity division of Parimatex Group company to be led by Melanie Wildman, a sales executive who joined the company a few months ago, and Marcia Reid, vice president of communications in Dayton, New Jersey. The new division will be responsible for handling all international aspects of brand strategy and strategies. The company needed the new division to work on spreading the word about the company and to build the company's reputation.
ACCESSION #
19329208

 

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