Google Buys AOL IPO Rights
- Google local links threaten old media …. Oser, Kris; Fine, Jon // Advertising Age;5/3/2004, Vol. 75 Issue 18, p3
Reports on the initial public offering of online company Google as of April 2004. Service of Google that will be scrutinized by investors in relation to its offering; Benefits of local retailers from using the World Wide Web as an advertising media.
- Googzilla vs. Mothrasoft? Quinton, Brian // Direct;1/1/2006, Vol. 18 Issue 1, p40
Comments on the battle between Microsoft and Google to win an advertising search partnership with AOL. Criticisms received by Google recently; Business that are threatened by Google; Friction between Google and advertisers and their search marketing firms; Likelihood that Microsoft will win...
- WHAT IS AN AD NETWORK? ISN'T THAT A TV THING? Hampp, Andrew // Advertising Age;3/17/2008, Vol. 79 Issue 11, p42
A series of questions and answers related to Internet advertisement networks is presented including a description of the networks, how to reach specific audiences using advertisement networks, and how much bigger America Online's Platform A is than Google Networks.
- Bulletin board. // Advertising Age;12/9/1996, Vol. 67 Issue 50, p44
Offers news briefs related to interactive advertising. Poppe Tyson's postponement of its initial public offering; The Gist, a site offering television listings, as signing the Sci-Fi Channel as the first advertiser for its video-enabled `TV Tune-in' sponsorships; `The Atlantic Monthly' magazine...
- The search engine that could. Els, Frik // Finance Week;11/1/2004, p50
This article reports that at more than U.S.$50bn, Google Inc. is now worth more than Ford Motor Company and Unilever put together &mdsh; and bigger than arch-rival Yahoo!. While the Dutch auction-type initial public offering of the Internet company was disappointing to small investors and large...
- Untitled. Williams, Jenny // Computer Weekly;12/14/2010, p33
The article reports on the failure of negotiations between Google Inc. and Groupon Inc. over a potential acquisition. Google had plans to buy the online marketing service for local merchants. It is stated that the deal would have made Google the market leader in the online local advertising...
- Portals make big plays for pix. Fritz, Ben // Daily Variety;6/29/2005, Vol. 287 Issue 63, pA1
Reports that all the major online media companies, including Yahoo!, Time Warner's America Online, Microsoft's MSN and Google are expanding their efforts to reach out to the motion picture industry. These Web portals control the bulk of motion picture advertising on the Web; Typical Internet...
- Web engines at work. // Drug Topics;1/12/2004, Vol. 148 Issue 1, p38
Reports that the Web search engines AOL, Google, MSN and Yahoo have announced plans to limit prescription drug advertising. Goal by the search engines to make sure consumers have access to legitimate information and to Web sites that comply with state laws on drug laws.
- AOL moves toward ad-driven strategy. Jesdanun, Anick // Marketing News;11/15/2005, Vol. 39 Issue 19, p39
Deals with the success of the advertising-driven business strategy adopted by America Online Inc. (AOL) in 2005. Growth of the U.S. Internet advertising market during the first half of 2005; Competition facing the free and subscription sites of AOL; Potential benefits of a Google-Comcast-AOL deal.